At Mischief Apparel, we craft designs that are playful or cheeky. Our clothes are made to celebrate the little moments and big adventures of being a kid.
Character Summer Sets
Shop The Mischief Crew #OOTD

Shop the Mischief Crews #OOTD

Shop Our Graphic Tees
The Mischief Crew
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Feel the Love for our Mischief Apparel
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“Perfect Blend of Style and Comfort!”
I especially appreciate the soft, breathable fabrics – perfect for active kids. Great quality and super durable, even after countless washes. Highly recommend for parents looking for stylish, comfy, and long-lasting kids clothes!
~ Lisa G.
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“Finally, Clothes My Toddler Doesn’t Fight Me On!”
My toddler is extremely picky about what she wears – but she LOVES her Mischief Apparel outfits! The bright colors and cheeky designs are a hit, and the fit is so comfy she doesn’t want to take them off.
~ Eloise Y.
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“Built for Play, Made with Love”
I’m so impressed with the durability of Mischief Apparel! My son wears his clothes hard – climbing trees, digging in the yard, and everything in between. These pieces hold up wash after wash.
~ Celeste M.
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“Mischief Apparel = Happy Kids & Happy Parents!”
From adorable matching sets to seasonal must-haves, Mischief Apparel nails it every time. Their kids' fashion line is both functional and fashionable – the perfect combo. My daughter loves the twirly dresses, and I love that everything is made to last.
~Lee Mills
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“Sustainable AND Adorable!”
What first caught my attention was that Mischief Apparel is an eco-friendly kids brand. Once the clothes arrived, I was blown away by the quality! Soft organic cotton, fun prints, and thoughtful details. Bonus: the sizing is spot on, and everything fits like a dream.
~ Collete P.
Easy to care fabrics
Unique, playful designs
Comfortable and durable
Affordable Australian owned Apparel